How can we keep our players engaged in our main app via our mobile companion app?
Over the course of my time at FitXR, I was the Lead Product Designer for the mobile companion app which I worked closely with our Lead Engineer and our Data Scientist.
Additionally, I created and spearheaded a User Research team, tripled conversion rates from onboarding flow rework, implemented systems to scale our design system and worked on overall user experience within virtual reality.
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The initial idea for this project was to create a companion app for users to monitor their in-game stats. After I conducted interviews with our users, we soon found that this was not going to be enough to either hit our OKRs or meet any of our users current needs. Basically - our users weren't interested.
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Our users simply weren't interested in monitoring their stats, they've already found better, more reliable ways to do so. In order for them to feel engaged they needed a better value proposition. We found that a lot of our users were beginners to fitness so wanted to learn more about it. Many of them were also social as well - so they needed social proof and validation in order to ingrain a product in their lives.
When I first began at FitXR, we had no qualitative data so I took it upon myself to gather this information not just for mobile, but for the entire company.
Through a competitive analysis, I looked at all the top mobile fitness apps as well as those within VR and learned that most if not all integrated heart rate monitoring to pair with their users' wearables and give more accurate data.
This would be a crucial move for us if we wanted to truly sell ourselves as the best virtual reality fitness game out there - why would our users download an app that doesn't provide more useful data than their wearable?
If you can't beat 'em, join 'em!
I looked into Nike, Peloton, Supernatural, Mirror and more to conduct an all around fitness-oriented analysis.
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I focused on aligning relevant stakeholders to ensure we were all getting what we wanted and expected out of mobile. In order to do so, I ran a Product Roadmapping session where we set our OKRs, aligned on the vision, and prioritised features. The end result was an aligned leadership team which allowed me to push forward with iterations.
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Once I began designing, I continued to maintain a constant feedback loop with stakeholders to ensure we were continuously aligned and in preparation for a user feedback loop after the hi-fidelity designs were completed. Although I would have preferred to have those feedback loops sooner, due to time and legal constraints we were unable to conduct testing earlier than the hi-fidelity stage. With stakeholders aligned, we continued to push on iterating and gathering feedback.
We needed a way to give our users knowledge on fitness throughout their experience, what better place than the onboarding flow to begin with?
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We needed a great USP and fitness plans were it. Users wanted to know more about fitness and they also didn't know which classes to do in FitXR. So I brought forth the idea of fitness plans to give users the best of both worlds while helping to increase our North Star Metric.
Can't forget about those stats! Allowing users to watch themselves grow overtime
During onboarding you have the opportunity to set your workout goals. Once signed up, you can see your progress towards your goals and your progress towards any fitness plans you've joined too.
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